Order bumps are quick add-ons offered to customers during checkout, designed to increase revenue with minimal effort. Here's how they work and why they're effective:
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What Are Order Bumps?
A one-click offer shown during checkout, like adding a $50 ebook to a $100 course purchase, boosting the total to $150 instantly. -
Why Use Them?
They capitalize on the buying mindset, are easy to accept (no extra payment steps), and can increase revenue by 10–30%. -
How To Set Up in HighLevel:
- Create or import products (via Stripe).
- Enable order bumps in both the product and order form settings.
- Customize design and copy to make the offer compelling.
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Tips for Success:
- Price bumps at 33–66% of the main offer.
- Use clear, benefit-driven copy.
- Test and analyze performance to refine your strategy.
Order bumps are simple to implement and can significantly boost your average order value with minimal setup time.
Requirements for Setting Up Order Bumps in HighLevel
Tools and Integrations You’ll Need
To set up order bumps in HighLevel, you’ll need three key components:
- A HighLevel account with funnel and product creation access: Make sure your account includes permissions for both creating funnels and products. Without these, you won’t be able to proceed.
- Stripe integration for payments: Stripe is required for processing transactions. You can either create products directly in HighLevel or import them from Stripe.
- A pre-configured funnel with an order form: Order bumps are added to existing checkout pages, so you’ll need at least one main product already set up in your funnel. Once ready, navigate to Payments > Products to create a bump product and link it to your funnel. Keep in mind, each funnel page supports just one order bump.
Configuring Your Account Settings
After integrating the necessary tools, you’ll need to adjust your account settings to enable order bumps. Here’s how:
- Set your product pricing in USD by going to Payments > Products.
- Enable the order bump option in two places: the product’s advanced settings and the advanced tab of the order form element.
- Verify that your account has full access to all required features.
This setup ensures both the product and the order form are properly configured to display and process order bumps. Double-check your permissions to confirm you can access funnel and product settings.
Adding Order Bump and OTO to Gohighlevel Funnel: Step-by-Step Guide
How to Create HighLevel Order Bumps
Once you've set up your basic configuration, you're ready to build and customize your order bump. Here's a step-by-step guide to get you started.
Accessing the Funnel and Products Tab
First, log into your HighLevel account and open a funnel that already includes a main product and an order form. Since order bumps are designed to complement existing purchases, this setup is a must. Inside your funnel, head over to the Products section in the navigation menu. This is your hub for creating and managing products that can be used as order bumps.
Before you move forward, make sure you have the necessary account permissions to manage products. From here, you can either create a new product tailored for the order bump or import an existing product from your connected Stripe account. Double-check that your order bump product is fully set up and ready to go before proceeding.
Adding and Configuring an Order Bump Product
Next, either create the product directly in HighLevel or bring it in from Stripe. During setup, make sure to:
- Set the pricing in USD.
- Write a short, compelling description that highlights the product's value.
In the advanced options, enable the product as an order bump. Once that's done, add this product to your funnel.
Placing and Customizing the Bump Offer
Now, it's time to integrate the order bump into the checkout process. Open the funnel step that contains your order form. Go to the order form's advanced settings and turn on the order bump feature (it's disabled by default). Select the product you prepared earlier as your order bump. For the best results, consider using a two-step order form. This setup gives customers a brief moment to evaluate the additional offer after they've already committed to the main purchase.
HighLevel offers basic styling tools for your order bump, but you can take it further with custom CSS. Adjust elements like background color, borders, text color, and font size to make the bump visually appealing. To access these options, go to the funnel's settings, select the form, and open the advanced settings. Test different placements and designs to see what resonates most with your audience.
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How to Optimize Order Bumps for Better Conversions
Fine-tuning every detail of your order bump can significantly boost conversions and increase your average order value. When done right, even a small tweak can turn a lackluster offer into a major revenue driver.
Writing Effective Order Bump Copy
Order bump copy needs to grab attention quickly. Customers are already in the buying mindset, so you’ve got only a few seconds to convince them to add more to their cart. Use the 4G formula: grab attention, acknowledge their current intent, highlight exclusive benefits, and prompt immediate action.
Start with a headline that stands out. Instead of something vague like "Add this bonus", go for clarity and specificity. For example, "Get Instant Access to the Advanced Training Module" immediately tells customers what they’ll receive.
Next, connect the offer to their current purchase. A phrase like "Since you’re already investing in your marketing skills..." helps align the bump with their existing decision, making it feel like a natural addition.
Focus on benefits, not features. Highlight what the customer will gain rather than just describing the product. For instance, instead of "30-page PDF guide", say "a complete step-by-step blueprint to implement everything in just one weekend." Keep the description concise but packed with value.
Urgency and exclusivity can seal the deal. Mention that the discount isn’t available elsewhere or that it’s a limited-time opportunity. One business achieved a 43% conversion rate by emphasizing these elements in their order bump copy.
"The combination of copy and design makes this offer bump undismissible." - Getsitecontrol
Pricing Strategies for U.S. Audiences
Once you’ve nailed the copy, pricing becomes the next critical factor. Your order bump should feel like a no-brainer for customers already committed to buying.
Digital marketing expert Julie Stoian suggests keeping the order bump price below $100 for products in that range. For higher-ticket items, keep the bump price under 10% of the main product’s cost. For example, if you’re selling a $500 course, try pricing the bump at around $50 to make it an easy add-on.
Psychological pricing can also make a difference. Prices like $27, $37, or $47 tend to feel more appealing than round numbers like $30 or $50. It’s a subtle trick, but it works.
Keep an eye on conversion rates. If your bump converts at over 70%, it might signal an opportunity for additional upsells. On the flip side, if it’s below 30%, your copy likely needs refinement.
"If your order bump is converting at less than 30%, the biggest reason is the copy." - Julie Stoian
Testing and Analyzing Results
After refining your copy and pricing, it’s time to test and measure. Don’t just focus on conversion rates - look at how the changes impact total revenue and average order value.
Run A/B tests to evaluate different elements like copy, pricing, placement, and design. Make sure each test runs long enough to collect meaningful data, ideally 100–200 conversions per variant. This will help you pinpoint what drives results.
Track metrics like conversion rates, average order value, and cart abandonment rates. For online course creators, it’s common to see 20% to 60% of customers act on order bumps, often boosting cart values by around 15%.
Tools like heatmaps and session recordings can give you a deeper understanding of customer behavior. Sometimes, even a small design tweak or copy adjustment can lead to noticeable improvements.
"Conversion Rate is a meaningless metric." - Khalid Saleh, CEO of Invesp
Amazon’s success is a clear example of the power of upsells, cross-sells, and order bumps, which account for 35% of its revenue. To further optimize, gather customer feedback through surveys or interviews. This can help you understand their decision-making process and refine your offers. You can also experiment with seasonal variations or tailor bumps for different customer segments to make them even more relevant and effective.
Advanced Order Bump Tips and Best Practices
Once you've set up and optimized your order bumps, taking your strategy to the next level can significantly boost your revenue. Fine-tune your approach by integrating order bumps into a more comprehensive upsell system, creating a seamless flow of complementary purchase opportunities for your customers.
Combining Order Bumps with Other Upsell Flows
Order bumps shine brightest when they’re part of a larger revenue strategy. Use them for quick, low-commitment add-ons, and save higher-value upsells for post-purchase opportunities.
Here’s the payoff: businesses that incorporate order bumps alongside other upsell strategies often see a 10–30% revenue increase from order bumps alone. Meanwhile, upsells can contribute up to 30% of total revenue .
To build a cohesive upsell flow, start with an order bump - a reasonably priced add-on that complements the main product. Once the customer checks out, follow up with a one-click upsell for a premium item or an upgrade. If the customer declines, offer a lower-priced alternative. Wrap it up with follow-up upsell emails for added opportunities.
Platforms like HighLevel make this process easier by automating these flows with built-in CRM and segmentation tools. For follow-up emails, timing is everything. Send these messages during moments when customers are most engaged, such as renewal periods or after they’ve interacted with your content.
This layered approach not only boosts revenue but also transitions seamlessly into building trust through transparent practices.
Compliance and Transparency Requirements
A successful upsell strategy hinges on trust, especially when targeting U.S. customers. Transparency in your order bump presentation is non-negotiable. Avoid tactics like pre-checked boxes or vague descriptions that can confuse buyers. Instead, use clear, straightforward language and make sure customers actively opt in with explicit checkboxes.
Prominently display the price of the order bump, along with a detailed description of what the customer is purchasing. Providing accessible customer support, clear return policies, and contact information adds another layer of confidence. Companies that prioritize transparency not only reduce refund requests but also protect themselves from potential legal and financial issues.
HighLevel’s analytics tools can help you monitor customer behavior and identify any signs of confusion or dissatisfaction in your order bump process. This data-driven approach ensures your strategy remains effective and customer-friendly.
Using HL Max for Additional Support
Mastering advanced order bump techniques can be challenging, but HL Max offers the expert guidance you need to elevate your HighLevel strategies. This platform provides in-depth tutorials specifically designed for marketers looking to implement data-driven, advanced tactics.
With HL Max, you’ll find step-by-step guides on topics like segmentation, automation workflows, and integration strategies - all aimed at maximizing your order bump performance. For agencies managing multiple clients, HL Max also provides scalable frameworks that work across various industries and business models. Whether you’re troubleshooting low conversion rates, setting up complex automation, or training your team, HL Max equips you with the tools to tackle real-world marketing challenges head-on.
Key Takeaways on HighLevel Order Bumps
Summary of Benefits and Action Steps
Order bumps are a simple yet powerful tool to increase revenue. For online course creators, they boast an acceptance rate of 20%-60%, which can raise cart values by 15% on average. This means a small amount of effort can lead to a significant boost in earnings.
"Imagine increasing revenue by tens of thousands of dollars in sales for 10 minutes of setup in your funnel. GoHighlevel makes that possible." - Ray O'Daniel
The beauty of order bumps lies in their simplicity. They capitalize on a buyer's decision-making momentum without requiring long-winded sales pitches . With no need for complex sales tactics, they offer a clear yes-or-no choice - keeping the checkout process smooth and efficient.
To make the most of this strategy, price your order bump at 33%-66% of your main offer and ensure it complements the primary product seamlessly. Use concise, benefit-driven descriptions to highlight its value. Since upselling is 68% more cost-effective than acquiring new customers, incorporating order bumps is a smart move for any business looking to maximize profitability.
"The real power of upselling and order bumps is in creating a win-win scenario where the customer gets more value and the business generates more revenue." - Michael Zipursky, CEO of Consulting Success
Start by identifying products that naturally pair with your main offer, set them up in HighLevel, and experiment with pricing. Monitor how well they perform and tweak your approach based on conversion data.
By following these steps, you can refine your funnel strategy and unlock even more potential with advanced techniques.
Next Steps with HL Max
Once you've mastered the basics, take your skills to the next level with HL Max. This platform offers in-depth tutorials tailored for marketers looking to handle complex automation, advanced segmentation, and multi-client campaigns.
Whether you're troubleshooting conversion challenges, building intricate funnel sequences, or training your team, HL Max provides actionable insights to turn concepts into tangible results. With a step-by-step format, you’ll feel confident applying advanced strategies, while its data-driven guidance helps you avoid common missteps that could hurt your campaigns.
For agencies managing multiple clients, HL Max offers scalable frameworks that help you standardize order bump strategies across industries. At the same time, it allows for the customization needed to deliver results. This approach not only enhances client satisfaction but also streamlines your operations, making your agency more efficient and profitable.
FAQs
What’s the best way to price order bumps to boost conversions?
To boost conversions, aim to price your order bump at less than 60% of your main product's price. This approach keeps it within an attractive range and makes it feel like a no-brainer for buyers. For instance, if your main product is priced at $100, setting the order bump between $25 and $37 strikes the right balance.
Make sure the order bump ties seamlessly to the main product, serving as a natural extension or enhancement. Highlight its value by comparing a regular price to a discounted one, and consider adding a money-back guarantee to ease any doubts. These tactics can make your order bump too tempting to pass up, increasing your chances of upsells at checkout.
What mistakes should I avoid when setting up order bumps in HighLevel?
When you're setting up order bumps in HighLevel, there are a few common missteps you’ll want to steer clear of to ensure everything runs smoothly:
- Forgetting to activate the order bump feature: If this isn’t enabled, the bump won’t show up during checkout - simple as that.
- Not linking the bump to a product: Be sure to attach the right product to the order bump; otherwise, it won’t work as intended.
- Failing to save your changes: Always hit save after making adjustments, or you risk losing all your hard work.
- Skipping the testing phase: Test the order bump thoroughly before launching to catch any potential issues.
On top of avoiding these mistakes, focus on crafting clear, attention-grabbing copy for your bump offer. A compelling message can significantly increase the chances of customers adding the bump to their order. Sometimes, the right words are all it takes to boost conversions.
How can order bumps enhance your upsell strategy and boost revenue?
Order bumps are a smart way to boost revenue by offering customers small, relevant add-ons during checkout. These low-cost options are designed to pair well with the main purchase, making it easy for buyers to say "yes" without overthinking. The result? A higher average order value (AOV) and steady revenue growth.
When combined with post-checkout upsells, order bumps become part of a multi-step strategy to maximize sales. This layered approach doesn’t just increase immediate revenue - it also helps improve customer lifetime value by encouraging bigger purchases over time. Businesses that use this tactic often report a 10–30% jump in total sales, proving just how effective it can be.
